nikki beach seduces
Riviera Porto Arabia, Doha
Around the world, Nikki Beach Club is seducing the uber cool and ultra rich by creating that alluring frisson of hedonism in ocean-lapped locales along with prices to keep the hoi polloi well at bay.
It’s a formula combining laid back with deluxe that the father and son duo of Jack and Mike Penrod have perfected over the past years. In 1997, Nikki Beach introduced the world to the ultimate beach club concept bringing dining, fashion, music and entertainment together, earning the title as “The Sexiest Place on Earth,” as quoted by the notable London Observer. Over a decade later, Nikki Beach continues to make its mark in the world’s hottest addresses and trendsetting locales, recently claiming the #1 spot in Travel Channel’s World’s Sexiest Beach Bars.
It is only at Nikki Beach that one can find a unique blend of beauties from all parts of the globe sharing an afternoon champagne spray or an energy-filled night complimented by endless music spun by world renowned DJs and signature eye-catching entertainment.
Nikki Beach is now applying its unique concept, style, service and fun to hotels and resorts in great destinations of the world. It has new resorts underway in Ibiza, Turks & Calicos, Panama, Cape Verde, Roatan, Mexico and Bali. The latest is its first luxury hotel in The Pearl-Qatar in Doha, UAE. Qatar is an artificial island spanning nearly four million square metres. The epitome of Riviera Arabia living, and home to The Pearl-Qatar’s main harbour, Porto Arabia combines elegant towers and townhouses in a spectacular location.
Nikki Beach in Riviera-like Porto Arabia is being master-planned and architected by eco.id. Private hotel guests have two options of luxe stays: the 12 waterfront villas and 9 water-view villas where there is direct access to the only private beach in Porto Arabia or the very private 26 garden villa keys secluded towards the back sitting amidst a lush landscaped oasis pool and garden. Altogether, the beach resort will comprise 47 beach and water-front villas.
Marking the entrance of the Porto Arabia Bay is a cluster of abstracted Arabic lamps surrounded by organic shaped terraces forming an island-like oasis. The resort architecture is a modern aesthetic inspired by vernacular extractions of traditional arabesque forms of the Mashrabiya windows and latticed screens.
The all-day dining and beach bar anchor the beach club cluster. The spaces are designed like a collection of open and semi-closed rooms, creating private and public interactions at different points. The latticed and onyx lantern screens the more private dining areas while the open terraces flow in and out of them culminating in a signature beach pool that meets the beach and ocean.
About Nikki Beach: www.NikkiBeach.com
Nikki Beach is the only global lifestyle brand that brings together music, entertainment, fashion & dining creating a unique and safe playground for trendsetters, A-list celebrities and industry insiders who enjoy the best in life.





